“Houdini” is now the No. 1 trending music video on YouTube, and “Eminem” is the top trending topic on X and Google

The first track from his next album The Death of Slim Shady, “Houdini,” was released on May 30. In a promotional video featuring magician David Blaine, the 51-year-old rapper hinted that he would “make [his] career disappear.” 

Right now, “Eminem” is the most popular trending subject on X and Google, while “Houdini” is the top trending music video on YouTube. Three guaranteed routes to virality in this age of social media are present in the video: shock value, nostalgia, and celebrity cameos. Eminem shows off his signature humor and irreverence in Houdini, giving a dynamic performance that transports listeners to both his past and present. The rap legend is at the peak of his game on this song, which features a cameo-filled video that heightens the spectacle. It offers a sardonic yet funny reflection on his life in the ’90s in comparison to the modern world.