LeBron James enlists Drake to help launch Lobos 1707 Tequila in the Canadian market. In Toronto, they celebrated with a star-studded party before the Lakers vs. Raptors game.

Ever since we saw LeBron James sipping Lobos 1707 tequila, he has insisted that the consequences go beyond a simple luxury of fine tequila. The goal of the brand is to equalize people with similar ideals and to give chance and representation in the spirits sector. This past weekend, the brand reached yet another important milestone by entering the Canadian market. Even though this might seem like a small victory, it’s especially noteworthy for an independent brand.

To mark the milestone, Lobos 1707 in Canada threw a star-studded celebration that included special guest Drake, the most recent person to be invited to the table. Lobos 1707’s creator Digeo Osorio was present, along with two new investors who added to the company’s already impressive portfolio: Vinay Virmani, partner at UNINTERRUPTED Canada, and Fred VanVleet of the Toronto Raptors.

Russell Westbrook, Anthony Davis, and Carmelo Anthony, the teammates of LeBron James, attended the event prior to the Toronto Raptors vs. Lakers game. Pictures from the event are shown below.

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