Once again, LeBron James graces the cover of Pharrell’s much anticipated debut collection with upscale clothing line Louis Vuitton Bron.

And King James looks refreshed!

.LeBron James debuted in his first LV social media ads on Thursday, part of the campaign to promote the Me𝚗’s Spring-Summer 2024 collection. A year ago, the well-known musician was named the campaign’s creative director.

“LeBron James contributes to Pharrell Williams’ first collection, capturing the bold spirit and innovative vision of Maison’s upcoming menswear line,” the brand stated.

The 39-year-old NBA icon looked sharp in many Louis Vuitton pieces, such as a $865 pair of LV Palace Slippers and a brown cotton cardigan with embroidery that cost $3,950 and $8,950, respectively.

He is also carrying Speedy P9 handbags, which start at $9,000.

The commercial captivated the four-time NBA champion so much that he shared it on his Instagram story.

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James was seen wearing a number of pieces from the line in October at the Lakers’ season-opening ceremony. We were told the price would be more than $28,000.

In support of his promotion, Pharrell was also seen in New York City on a Louis Vuitton billboard.