The creator of Rhode, Hailey Bieber, celebrated Valentine’s Day on Monday by dipping into the fun of serving ice cream at Erewhon in Los Angeles. She looked adorable in a red skirt ensemble.

The 27-year-old businesswoman posted a video to social media showing her serving ice cream to her followers in Erewhon, California, while she announced the launch of her new brand. The video featured her husband Justin Bieber as well.

Wearing a red sweater and sunglasses, Hailey worked behind the counter, adding chocolate chips and sauces to the ice cream. The promotion with a Valentine’s Day theme gave the client experience a unique twist.

Customers who purchased an ice cream from Rhode, the company’s skin care brand, received a scratch-off card as part of the promotion. On certain cards, there was a chance to receive a complimentary Rhode item.